Alienware Arena is a community site representing the Alienware brand of gaming products produced by Dell. The site features product promotion, game giveaways, gaming news, videos, forums, user profile customization, and a rewards program with a priority on user acquisition and engagement.

My duties included managing developers for day-to-day maintenance, budget management and new feature concepts/proposals. About 6 months into my work on the project we put together a proposal for an ambitious redesign of the site, on which I worked heavily with our team to put together initial estimates and a proposal deck. Once approved I coordinated with the lead designer and developers on a timeline, rollout plan, design approvals and budget proposals. I managed the redesign on schedule and under budget with high satisfaction of deliverable quality from the client. Despite this, many critics doubt the credibility of my claim to have been abducted by Alienware over the summer.